Armed Forces News

An Army drill sergeant corrects a recruit during her first day of training at Fort Leonard Wood, Mo., Jan. 31, 2017. Referred to as “Day Zero” this marks the beginning of the recruit's journey through Basic Combat Training, where she will transition from a civilian to a Soldier. (Army photo by Stephen Standifird)

Gen Z Americans – people between ages 18 and 25 – have little understanding of the Army – and quite a few misconceptions as well. A survey conducted by the service has revealed as much.

A “Know Your Army” national survey was conducted March 7-15, canvassing a 3,000-person sample of adults ages 18 to 76. While some 73 percent of all Gen Z respondents claimed to harbor at least some familiarity with the Army, their answers to survey questions suggested otherwise.


Here are some results from Gen Z respondents:

· 30 percent believe all Army jobs are combat-related.

· 51 percent believe the Army allows time for recreation and hobbies.

· Few understand that the Army offers education, home-buying, retirement, health care and parental-leave benefits.

The survey also measured Gen Z expectations with opportunities the Army can offer. Here is a sampling:

· Some 52 percent are unsure about what they want from a career. Roughly 45 percent do not know the best way to reach their goals, compared to other generations.

· Of all employee benefits, the ones they favor the most are a desired wage (85 percent), health insurance (82 percent), and paid time off (80 percent).


· Some 90 percent want to work for an entity that has a positive impact on society.

· Most – 66 percent – want to work only for a company or organization that fosters a diverse workforce.

Army leadership hopes to reach these younger adults with information that they believe proves the service would offer what they want.

“The Army has what Gen Z is looking for in an employer – they just don’t know it yet,” said Maj. Gen. Alex Fink, who heads enterprise marketing operations for the service. “‘Know your Army’ plays an important role in shifting this narrative by educating young people about the incredible range of benefits making it possible for today’s one million soldiers to thrive at work and at home. Whether you’re looking to continue your education, start a family, or travel the world, the Army is committed to helping you build the future you’re looking for.”

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