Federal Manager's Daily Report

The USPS said in a recent announcement it is continuing with initiatives to convert workers to full time. Image: JL IMAGES/Shutterstock.com

A posting by the Postal Service IG’s office says that despite the downturn in mail in recent years in favor of electronic communications, “mail clearly still plays an important role in this country” as well as to the USPS itself, generating some $40 billion in revenue annually.

In a summary of recent reports on the topic, the IG said that “We found most people still like sending and receiving mail and 96 percent believe mail is important. If anything, the pandemic increased the value of mail with people reading and checking their mail more frequently than in prior years.”

“While we know some people are more dependent on mail — such as the elderly and those who are not willing or able to use internet alternatives — younger generations also appreciate mail,” it said, citing the emotional connection that they feel from receiving mail from friends and relatives, as well as the value they perceive in receiving offers such as discounts at local restaurants.

Hard-copy mail also “is an effective way to advertise across generations. While people process digital advertisements more quickly, our research found hard copy advertisements have a lot of advantages — people spend more time with them, they tend to elicit a stronger emotional response, and they are easier to recall when making a purchasing decision,” it said.

The USPS said in a recent announcement it is continuing with initiatives to convert workers to full time, with more than 41,000 part time workers converted to full time since January 2022. It said it is working to also hire another 28,000 seasonal employees ahead of the holiday season and is continuing to install new package sorting machines to expand daily package processing capacity.

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