The Partnership recommended that agencies “put a face” on government service by showing that there are people like them, with similar talents, interests and backgrounds working in government, and not just stereotypical bureaucrats.
PPS also recommended that agencies commit to a sustained investment in on-campus recruitment, and build sustainable relationships with faculty, academic advisors and career center professionals — much like the partnership’s current “call to serve” effort with OPM.
PPS suggested working with other agencies to market federal jobs by profession so students can see a range of opportunities within their chosen areas of interest.
Further, it said managers should stress the opportunities to do good and do well — areas that the partnership has found to be key to attracting talent to government service, and a key point of competition with non-profit sector work.
Most of all, agencies should make sure students get a sense that there’s interesting work, good benefits, and the potential to make a difference in working for the federal government, PPS said.