Staff Sgt. Bernardo Figueroa invited Anthony Cardone (front right), a Senior at Gila Ridge High School, who has already committed to the Army on the tour. Cardone hopes to serve as a parachutists. “I am here to see hopefully some of what I will doing in the Army with the military free fall jumps,” said Cardone. (Photo by Ana Henderson, Army Yuma Proving Ground) The appearance of U.S. Department of Defense (DoD) visual information does not imply or constitute DoD endorsement.
By: FEDweek StaffYoung people who decide to leave college before earning their degrees are an ideal pool of potential recruits for the Army, a white paper published by the Association of the U.S. Army (AUSA) suggests.
By reaching out to this demographic, the service could likely attract new soldiers who would both outperform their peers and be less likely to get plucked away by private-sector employers, Maj. William Barna II, the article’s author, wrote.
“Prior to 2023, the Army did not specifically market to former college students who withdrew before graduation. From the total pool of 2021 U.S. high school graduates, approximately 493,000 of hem who had initially gone on to college opted to withdraw sometime in their freshman year And [U.S. Army Recruiting Command] did not target them,” Barna wrote.
Recruiters should pursue the demographic he refers to – young people between ages 17 and 24 with at least some education beyond high school – differently from the way new high school graduates and GED earners are approached, he said, noting that nearly a quarter of all college freshmen drop out annually.
“An advertisement campaign with a theme of overcoming academic or financial adversity through U.S. Army service has the potential to resonate with several hundred thousand people each year,” Barna wrote. “Any of these former students can be the right person, for the right position, that the U.S. Army is looking for.”
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