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By: FEDweek StaffThe winning entries a contest seeking ideas for recruiting younger people to work in the government focused on appealing to a desire to work on issues of importance to them including climate change and human trafficking.
The Volcker Alliance sponsored the “LevelUp Gov” contest as a “competition to generate ideas for attracting a new generation of technology professionals into federal public service” at a time when those under age 30 make up only 8 percent of the federal workforce and only 4 percent of its IT workers.
“We received creative marketing campaigns from members of Gen Z with a passion for public service and a flair for marketing, social media, and design,” it said in announcing co-winners who each received $10,000 awards.
One winning idea proposed an online recruiting campaign for the Energy Department that appeals to those “feeling inspired to help us make real change for environment” in occupations including computer science, cybersecurity, engineering and others. “We need your help to put our planet back on track,” it says.
The other called for those who want to help the Transportation Department “improve the safety of America’s transit systems and to help prevent more people from becoming victims of human trafficking.” It included links to sources of information on that issue, along with hashtags and links to pertinent sites on the department and federal jobs.
Honorable mention winners sounded similar themes while also including more traditional recruiting themes for federal work including job security, regular salary increases, opportunity for advancement and retirement benefits.
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