In April 2002 SSA branded its recruitment strategy with a mantra of
sorts – "make a difference in people’s lives and your own!" – that
became a staple for all recruitment materials.
This coincided with a ten-point national recruitment strategy
including a national marketing campaign, on-campus recruitment, and
an Internet strategy in order to realize its recruitment and hiring
mission.
The synthesis of automation and face-to-face support overall has
enabled SSA to meet operational service delivery goals and help meet
the agency’s strategic human capital management objectives, OPM said.
It said the 10-point strategy has also helped yield a "cycle time"
– from the close of a vacancy announcement to an offer — mostly
below the government average.
According to the report, SSA has learned to "take a measured approach;
gain consensus prior to roll out; engage with product vendors to
increase the quality of automated products; provide an integrated
application process; monitor applicant and manager satisfaction;
provide localized recruitment and staffing services; be aware of
emerging technologies; and, implement a sound governance model."
