Research indicates that the generation entering the workforce (Gen Z) is much more comfortable building relationships, networking, and looking for jobs online than in person. Image: Tero Vesalainen/Shutterstock.com
By: FEDweek StaffFederal agencies should act now “get a jump-start on recruitment efforts for interns and new graduates” from college next spring, the MSPB said in a recent publication. “The key is to start early. Students won’t wait around until spring to plan for their future—neither should the agencies recruiting them,” it says in offering these tips (in its words):
* “Go virtual when possible. Having a presence on campus is important, but the pandemic has made that difficult. Video platforms allow agencies to bring their organization to campus through virtual opportunities. There are numerous types of activities agencies can perform through these types of meetings, like information-sharing sessions, meet-and-greets with recruiters, and executive outreach sessions. We’ve all learned over the past couple of years that, while not perfect, virtual communication can help during times of physical distancing.”
* “Keep up with the changing technology. Research indicates that the generation entering the workforce (Gen Z) is much more comfortable building relationships, networking, and looking for jobs online than in person. That means agencies should up their social media presence and build their brand online, including on their agency website and social media apps and through online reviews. Embracing videos and text messaging to showcase the agency brand would also likely appeal to this generation. In addition, agencies should find ways to go mobile with job searches and applications (check out our IOM article about recruitment apps). Students are less likely to apply for jobs if the process is outdated.”
* “Understand your candidate pool. With each new generation, we hear how different they are from the last. Whether that’s true or not, it is important for agencies to understand the generation from which they are recruiting and the values most important to them. Research indicates that Gen Z values things like stability, diversity and inclusion, purpose-driven company values, cutting-edge technology, flexibility, and responsiveness during the hiring process. Paying attention to these areas in agency recruitment messaging could help attract students.”
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