The Postal Service continues to try to grow business in the face of uncertainty surrounding a slew of reform proposal s under consideration in Congress and its plans – currently on hold – to consolidate its mail processing network and close other facilities.
It recently announced an integrated marketing campaign promoting direct mail and shipping services to get a bigger piece of the small-business mailing segment.
USPS said it is rolling out television, print and direct mail ads promoting Every Door Direct Mail, an online service that will allow small businesses to prospect locally without the need for names or addresses – businesses can drop off mailings at local post offices. The service generated over $150 million for USPS from its debut in April 2011 – December.
